Motorsport marketing, partnerships and strategy — decoded weekly by someone who’s worked inside F1.
Get campaign analysis, industry trends and practical career insight straight to your inbox.
The Out Lap Briefing
What you’ll get each week
Campaign Analysis
Breakdowns of F1 and motorsport marketing that worked and why.
Industry Trends
Clear insights on what’s changing across teams, sponsors, rights holders and agencies.
Career Insight
Practical advice for breaking into motorsport marketing, partnerships and content.
Written by someone who’s actually worked inside F1
I’ve worked across global partnerships and campaign planning for McLaren Racing, collaborating directly with brands like Dell, Optimum Nutrition and Estrella.
Before that, I supported content for Scuderia Ferrari partners, Porsche Carrera Cup, WRC and other racing series.
Every week, I break down what works — and what doesn’t — to help marketers, agencies and aspiring professionals understand the business side of motorsport.
Who’s it for?
The Out Lap Briefing is written for people who want to understand the business of motorsport.
Students + early-career marketers
Trying to land a role in motorsport or F1.
Agencies + freelancers
Looking to understand how teams operate and what brands expect.
Anyone who wants insight into sponsorship, strategy and the commercial side of racing.
Motorsport business fans
Recent Topics Include
Why some F1 activations flop and what smart teams do instead
How brands really measure ROI in motorsport
Partner content formats that outperform on social
What agencies get wrong about F1
Inside a content planning cycle