The Out Lap blog is your resource for tips, strategies and breakdowns related to all things motorsport marketing.
How F1 Filming Days Actually Work (And How Sponsors Should Use Them)
How Formula 1 Social Media Teams Work: A Guide for Brands
How Formula 1 social media teams actually operate across the race calendar, from race weekend coverage to partner campaigns and driver content. A practical guide for brands, partners and agencies activating partnerships in F1.
Formula 1 Partner Activation: What Agencies Need to Know
Formula 1 sponsorship activation looks simple from the outside. Inside a team, it’s far more complex. Here’s what partners and their agencies need to understand to make digital activation work.
5 Biggest Mistakes Partners Make with F1 Content
Brands spend millions to partner with F1 teams, yet most still create content fans scroll straight past. Here are the five biggest mistakes brands make with F1 partner content and how to fix them with smarter social-first strategy.