The Out Lap blog is your resource for tips, strategies and breakdowns related to all things motorsport marketing.

Kim Hobson 9/30/26 Kim Hobson 9/30/26

How to Launch an F1 Partnership: Great F1 Partnership Announcement Examples

Kim Hobson 9/24/26 Kim Hobson 9/24/26

Inside F1: Can I work in Formula 1 if I don't live in the UK?

Kim Hobson 9/22/26 Kim Hobson 9/22/26

How do you create an F1 experience when your brand isn't naturally exciting?

Kim Hobson 5/12/26 Kim Hobson 5/12/26

Why F1 Sponsorships Shouldn’t Be Measured the Same Way Every Year | Formula 1 Sponsorship ROI

Kim Hobson 3/23/26 Kim Hobson 3/23/26

How Brands Should Use Influencer Marketing in Formula 1